Hammer is creating a new market category. They’re giving customers a new capability that was impossible to imagine before AI. Target customers struggled to get what Hammer is and does, let alone why they should buy it. Conversion rates on GTM campaigns were abysmal.
THE SOLUTION
Atherial took Hammer’s homepage from confusing to crystal clear. We used specificity in the capability, listed the use cases for the capability, contrasted Hammer with the legacy category, and highlighted first-order benefits before business outcomes. Conversion rates soared.
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